The Valencian technical sportswear brand, Lurbel, is clear that sustainability must be one of the brands’ aspects they want at the forefront of innovation. As an extension to this principle, Lurbel has audited its merino wool suppliers in order to ensure that the wool sourcing procedures do not compromise animal welfare.
The brand is clear that its commitment to offering the highest quality products must coexist with ethics throughout the production chain. In this integral process the brand takes into account parameters as diverse as the labour guarantees of the team that forms part of the direct workforce in its manufacturing plant in Ontinyent, where all its garments are made, its energy supply (between 20-25% of the energy is self-supplied by its own photovoltaic plant), and now also the ethical treatment of the animals that provide the raw material for the merino wool collection, present both in the first layer clothing collection and in the socks collection.
Seal Mulesing-free merino wool
The controversy surrounding the welfare of Merino sheep in the wool production process is due to an aggressive and widespread process called mulesing.
Because Merino sheep have multiple folds of skin, they are vulnerable to various parasites such as the lucilia cuprinafly. To prevent its proliferation, farmers mutilate part of the skin surrounding the anus of lambs shortly after birth, as it is one of the most exposed points to be a breeding ground for this fly.
This mutilation, which is carried out live causing great pain to the animal, allows smoothing that area of skin once it heals, preventing this fly from depositing its larvae. This atrocious practice is widespread in the industry and thousands of Merino sheep are known to die each year from mulesing.