2025 at Lurbel: a year of learning, adventure and community
2025 has been a year to remember at Lurbel. A year of challenges, kilometres covered, races and product launches that have helped us grow as a team and as a brand. More than a summary of actions, we want to tell our story from the inside: what we experienced, what moved us, and what taught us how to keep improving.
Made nearby, ready to go far
The campaign “Made nearby, ready to go far” was a clear statement of intent: we want to stay close to runners, support local manufacturing and show that a company can be responsible without losing ambition.
This campaign allowed us to transparently showcase all the internal processes carried out at our facilities in Ontinyent, highlighting the importance of the human factor at every stage of manufacturing and finishing, right up to the moment the product reaches the final customer.
But “Made nearby, ready to go far” also gave us the opportunity to talk about who we are: our commitment to km0 production, the value of industrial craftsmanship, and the importance of local commerce. Each product reflected our way of understanding sustainability and our desire to build more than just sports equipment—experiences, community and respect for our environment.
Loop Collection
Designed to move naturally with your body, offering comfort, precision and freedom through every training and racing moment.
Wave Collection
A sober, technical second layer born to protect responsibly: 100% recycled monomaterial fabric, designed and crafted in Ontinyent.
Toe Series
From hiking to trail and road running, toe socks evolved to improve stability, reduce friction and respect natural foot movement.
Innovating with an eye on the future
Throughout 2025, we have also been working on new ways of using wool. The upcoming season will introduce products that combine 100% natural and organic fibres with designs created to deliver comfort, thermal protection and wellbeing. This innovation is part of our vision: to support athletes with responsible, high-performance solutions.
Presence at events and trade fairs
Being present at the year’s major events has meant much more than showcasing our products. It has been about experiencing the emotion of each race, meeting runners and sharing moments that connect us as a community. Every fair and every race reminds us why we do what we do: to stay close to the people who love running and pushing their own limits.
In short, 2025 has been a year of learning, emotion and growth for Lurbel. Every launch, every test and every podium finish has taught us something new and prepared us to keep innovating, caring for our runners and creating products with soul and purpose.
The story of this year is our story—and we’re ready to write the next chapter with the same passion and dedication. Will you join us?
